Who is sensory analysis for?

DEVELOPMENT – R&D

Supporting innovation
Validating ingredient duplication
Validating cost-saving/productivity projects
Validating product stability over its lifespan...

QUALITY

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Defining a technical 'Use By' date (DLUO)
Identifying key consumer criteria
Defining organoleptic scoring grids
Defining a standard/ideal product profile...

PRODUCTION

Measuring production variability
Validating a process or raw material change

MARKETING

The process of making handmade gingerbread, decor and design.
Competitive analysis
Market product monitoring: new releases, modifications...
Understanding consumer preferences...