HOW TO MAKE A DIFFERENCE
Innovation
Market trends
Brainstorming
Usage & Attitudes (U&A)
Opportunity identification
Brainstorming
Usage & Attitudes (U&A)
Opportunity identification
Descriptive
Studies
Profiling
Time Intensity
Shelf Life Testing
Napping
Time Intensity
Shelf Life Testing
Napping
Discriminative Studies
Exploratory Round Tables
Degree of Difference / DoD
Triangle Test, A-not A…
Temporal Dominance of Sensations
Degree of Difference / DoD
Triangle Test, A-not A…
Temporal Dominance of Sensations
Hedonic Studies
Qualitative Tests
Focus Groups
Quantitative Tests: Home Use Tests (HUT) or Central Location Tests (CLT)
Focus Groups
Quantitative Tests: Home Use Tests (HUT) or Central Location Tests (CLT)