Sensory choices in the cleaning products industry are not solely based on personal preferences but are also influenced by emotions. Consumers often associate sensory experiences with positive or negative emotions, which can influence their purchasing decisions. In this chapter, we will explore how emotions play a role in sensory choices.

Emotion and Sensory Memory: Sensory experiences are closely tied to memory. Consumers often remember products based on the emotions they felt during use. For example, a pleasant lemon scent may evoke a feeling of freshness and cleanliness.

Comfort and Security: Emotions of comfort and security are crucial in the cleaning products industry. Consumers seek products that evoke a sense of well-being and tranquility when used. Fragrances and textures play a key role in creating these positive emotions.

Emotion and Brand Loyalty: Consumers loyal to a brand often have a strong emotional connection. Brands that manage to evoke positive emotions through their sensory products tend to benefit from a loyal customer base. For example, a distinctive fragrance can evoke a sense of trust in the brand.

Emotions in the Purchase Decision Process: Emotions also influence the purchase decision process. Consumers are more likely to choose a product that evokes positive emotions, even if other products offer similar benefits. Manufacturers use this knowledge to create products that elicit desired emotions.

Emotions and Innovation: Sensory innovation is also guided by emotions. Manufacturers constantly seek to create sensory experiences that evoke positive and enjoyable emotions. This can lead to innovative fragrances, textures, and colors.

Emotional Responsibility: The cleaning products industry also recognizes emotional responsibility towards consumers. Manufacturers strive to create products that do not evoke negative emotions, such as allergies or skin irritations.

Throughout this chapter, we will delve deeply into the complex link between emotions and sensory choices in the cleaning products industry. You will discover how emotions come into play at each stage, from product design to brand loyalty, shaping your daily sensory experience.