Consumer Studies

Consumer Studies

Qualitative Studies

Qualitative studies are in-depth studies of a psychological nature, seeking to explain behaviors and motivations or guide creative research. They focus on small samples, using individual interviews or group discussions.

Consumer Studies

Quantitative Studies

Quantitative studies involve surveys conducted through questionnaires administered to a sufficiently large and representative sample of a population. Their goal is to describe and analyze behaviors, as well as to validate hypotheses and preferences.